Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon
MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and
MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.
Are you interested in shaping the future of entertainment? Do you want to invent, disrupt and redefine what entertainment means for fans, creators, and communities all around the globe?
As part of the Prime Video team, you’ll get to work on projects that are fast-paced, challenging, and varied. Also, you’ll get to experiment with new possibilities, take risks, and collaborate with remarkable people.
We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented creatives, technologists, marketing professionals and so much more, you can decide where a career with Prime Video takes you!
The US Planning & Audience Insights team is where strategy meets data meets AI: we build the tools and intelligence that power programming decisions, audience growth, and marketing optimization for our Prime Video streaming service. If you want to work at the intersection of GenAI, customer science, and entertainment strategy and see your work directly influence what millions of people watch, this is the role.
We're looking for a Senior Technical Product Manager to lead the Product-Tech function within Prime Video's US Planning & Audience Insights team. This team defines Prime Video's audience objectives and delivers the customer intelligence, analytics, and AI-powered solutions that enable the organization to achieve them.
You'll own the product vision and technical roadmap for a portfolio of AI-powered tools and data platforms that directly influence content programming, marketing, and audience strategy for one of the world's largest streaming services. Like a founder, you'll take an entrepreneurial approach for identifying opportunities, challenging assumptions, reasoning from first principles, and driving innovation to solve problems our internal customers haven't yet articulated.
You'll work shoulder-to-shoulder with data engineers, data scientists, and a BI/analytics teams driving their project priorities, defining requirements, and shipping products on their behalf. You will also manage a team product managers.
Key job responsibilities
* Own the
product strategy and roadmap for a portfolio of internal tools spanning release planning and scenario modeling,
experimentation automation, GenAI-powered content analysis, and audience segmentation — from vision through delivery.
* Act as the primary product owner across a team of data engineers, data scientists, researchers, and BI engineers — setting project priorities, writing requirements, defining success metrics, and driving execution across concurrent workstreams.
* Partner with an SDE team to define requirements, prioritize the backlog, and ship features for the team's flagship planning tool — acting as the primary product voice for a platform used daily by content programmers and leadership.
* Drive the team's AI strategy: GenAI-powered content gap identification, natural language data interfaces, automated experiment analysis, and AI-generated dashboard summaries.
* Own audience infrastructure initiatives including demographic prediction models, audience segmentation frameworks, and centralized reporting that powers PV's growth strategy.
* Lead
cross-functional programs spanning analytics, research, data science, marketing, and programming stakeholders — translating ambiguous business needs into clear product requirements and
data engineering deliverables.
* Represent the team's work to senior leadership through QBRs, CPRs, and roadmap reviews. Define success metrics and communicate trade-offs clearly.
About the team
The US Planning & Audience Insights team sits within US Prime Video. We operate across six functions: Audience Planning, Product-Tech, Analytics, Data Science,
Data Engineering, and Research. Our stakeholders span content programming, marketing, and senior leadership across the PV organization.
Our 2026 roadmap is anchored in two investment themes, AI Tooling Automation and Audience Infrastructure & Insights. Spanning content optimization,
experimentation, marketing, customer journey, marketplace, and competitive intelligence.
Our products serve content programmers, marketing strategists, and senior leadership. We build tools that help PV decide what to release, when to release it, who to target, and how to measure success.
- Bachelor's degree in a quantitative/technical field such as computer science, engineering, statistics
- 1+ years of team management experience
- 5+ years of technical product management, program management or engineering experience
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Track record of shipping AI/ML-powered products or features
- Experience with customer segmentation, profiling, and targeting
- Experience in the entertainment industry
- Experience working with data engineers and business intelligence engineers collaboratively
- Working knowledge of SQL,
data pipelines, and cloud-based data infrastructure
- Familiarity with GenAI applications (LLMs, agentic architectures, RAG) in enterprise product contexts — and an ability to assess when these capabilities enhance versus complicate product design
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 166,300.00 - 225,000.00 USD annually