Strategic Product Design, VPG Health & Fitness

This role connects strategy to execution. You will identify the health, wellbeing, and fitness opportunities with the greatest potential for customer impact, shape first-party experiences, and help teams move from exploratory ideas to validated product direction. You will bring strong product judgment to emerging technologies and new interaction modalities, including spatial computing, sensor-driven experiences, personalization, and multimodal interfaces, staying close to prototypes, user insights, and technical constraints so that direction becomes experiences that can be designed, built, tested, and delivered.

You are a systems thinker, clear communicator, and cross-functional leader who operates effectively through ambiguity in a highly collaborative and ownership-oriented manner. You can synthesize complex information, identify the decision that needs to be made, and bring teams together around a clear path forward. If you are curious, energized by ambiguity, and motivated by the opportunity to help millions of people live healthier, more active lives through thoughtfully designed products, we would love to hear from you.

* Define first-party health, wellbeing, and fitness experiences for vision products, from early opportunity framing through concept, validation, and delivery
* Translate customer needs, behavioral insights, market and technology trends, and Apple product strategy into clear, prioritized product direction
* Partner with Product Design, clinical, research, hardware, software, and engineering teams to shape concepts and feature priorities, evaluate feasibility, and align on what should be built
* Lead early-stage exploration, including ideation, prototyping, validation planning, and synthesis of learnings into actionable recommendations
* Develop product narratives, opportunity briefs, and strategic frameworks, and define success criteria spanning customer value, behavioral impact, product quality, and technical feasibility
* Facilitate strategic discussions and lead executive reviews, distilling complex product, technical, clinical, and customer information into clear recommendations and decision points
* Build and maintain strong relationships with internal and external partners across health, fitness, design, research, and product development

* 8+ years of experience in product strategy, product management, product design, or a related product leadership role
* Experience defining, developing, or validating consumer health, wellbeing, fitness, or behavior-change products
* Demonstrated ability to move from ambiguous, early-stage opportunity spaces to clear product direction and cross-functional execution
* Strong product judgment, balancing customer value, technical feasibility, design quality, and long-term product strategy
* Excellent communication, storytelling, and stakeholder management skills, with experience leading through influence in complex, cross-functional environments
* Bachelor's degree or equivalent experience

* Experience with spatial computing, wearables, AR/VR, or emerging hardware platforms
* Experience building or shaping first-party consumer product experiences
* Experience developing and validating digital health or fitness products alongside clinical, hardware, software, design, and research counterparts
* Familiarity with sensor-driven experiences, personalization, multimodal interfaces, or adaptive product experiences
* Advanced degree in product design, human-computer interaction, behavioral science, health sciences, engineering, or a related field

Apple's Vision Products Group is looking for a strategic product design leader to help define the future of health, wellbeing, and fitness experiences across vision products. You will translate ambiguous opportunities at the intersection of spatial computing, wearables, consumer health, and human behavior into clear first-party product direction by identifying high-impact opportunities, shaping early concepts, defining what should be built, and helping cross-functional teams bring those experiences to life.

The ideal candidate is a product leader who thinks deeply and works concretely, turning complexity into direction. They have helped build consumer health, wellbeing, or fitness products, and they know how to balance customer impact, behavioral insight, technical feasibility, and design quality. They are equally comfortable framing a new opportunity, working through tradeoffs with design and engineering, synthesizing user and market signals, and leading executive conversations that drive clarity and alignment.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $184,700 and $324,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $175,000 and $308,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.