Social Content Lead

The Team:

Tinder’s Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms—balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation.

The Role:

We’re looking for a creator who doesn’t just “make content”—you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You’ll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube—with a focus on speed, taste, and cultural relevance.

In addition to creating content yourself, you’ll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate.

Where you’ll work:

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms

Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments

Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation

Develop scalable content series and repeatable formats that strengthen Tinder’s voice and increase audience engagement

Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform

Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed

Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance

Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling

Improve content workflows and creative systems to increase speed, efficiency, and scalability

• 4–6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)

• Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content

• Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms

• Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations

• Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment

• Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach

• Bonus: On-camera experience or experience directing creators, talent, or influencer content

 

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei