Associate Director, Trade Strategy & Marketing – Parkinson’s Disease

Trade Strategy and Marketing at AbbVie has evolved significantly from an operational and tactical function for selecting products to one requiring the development of complex pharmacy, distribution, and patient-access strategies across the portfolio. A key component of this evolution is the growing need to support patients with complex, chronic conditions who require high-touch coordination across specialty pharmacy, distribution, payer access, HCP engagement, patient services, and ongoing therapy management.

Within Parkinson’s, AbbVie has an important opportunity to shape the future of care through VYALEV and upcoming pipeline assets. These therapies require thoughtful trade and distribution strategy due to the complexity of the patient journey, the importance of timely onboarding, coordination across multiple stakeholders, and the need for a seamless experience from prescription through therapy initiation and continuation. As treatment innovation advances in Parkinson’s, the role of Trade Strategy & Marketing becomes increasingly critical in ensuring that channel partners are prepared to support launch execution, patient access, product availability, and long-term adherence.

The expectations of pharmacies and channel partners in the health care ecosystem are rapidly evolving as technology, data, and service-model innovation reshape the patient experience. Specialty pharmacies are increasingly expected to do more than dispense product; they must support patient connectivity, benefit coordination, affordability navigation, clinical education, adherence, and data-driven visibility into the patient journey. These evolving expectations create a need for AbbVie to define clear specialty pharmacy and distribution value propositions, identify strategic channel partners, and design solutions that support both brand objectives and the needs of Parkinson’s patients, caregivers, and providers.

The Associate Director, Trade Strategy & Marketing – Parkinson’s is responsible for assessing and identifying business opportunities within the specialty pharmacy and distribution channel, and developing and implementing strategic initiatives with pharmacy, wholesaler, and cross-functional partners to enhance patient onboarding, improve therapy initiation, support adherence, and prepare the channel for future Parkinson’s pipeline launches. This role, supporting VYALEV and Parkinson’s pipeline assets, requires a strong understanding of brand strategy, market access dynamics specifically medical benefit coverage for a product and device delivery system, patient services, pharmacy operations, and launch execution. With a strategic mindset and an eye toward innovation, the Associate Director will serve as a key advisor and consultant to Integrated Brand Teams and cross-functional leadership on trade channel opportunities, risks, and execution priorities.

Key job responsibilities include, but are not limited to:

• Embrace the Trade Marketing Team culture by cultivating an inclusive community that encourages diversity, synchronicity, agility, transparency, and collective development.
• Lead the development of AbbVie’s Parkinson’s trade strategy, with a focus on specialty pharmacy, distribution, patient onboarding, therapy initiation, adherence, and channel readiness for VYALEV and future pipeline assets.
• Partner with specialty pharmacies, wholesalers, and other channel stakeholders to accelerate patient connectivity, support product access, facilitate purchasing and distribution, and improve visibility across key patient journey touchpoints.
• Execute launch excellence in the Trade channel by preparing specialty pharmacy, distribution, account management through strong cross functional collaboration, program management, and marketing asset development to ensure successful launches and ongoing brand management within the Parkinson’s portfolio.
• Identify and evaluate strategic channel partners that can enhance AbbVie’s ability to meet the evolving needs of Parkinson’s patients, caregivers, and HCPs.
• Serve as the Trade lead in collaboration with Brand, Market Access, AbbVie Patient Services, Demand Planning, Customer Service, MABI, and Trade account teams to address access, onboarding, distribution, and product availability opportunities.
• Lead the development, evolution, and execution of Parkinson’s-specific Trade value propositions throughout the brand lifecycle, ensuring alignment with brand strategy, market access priorities, patient services capabilities, and channel partner needs.
• Represent Trade on Integrated Brand Teams and launch planning forums for VYALEV and Parkinson’s pipeline assets.
• Facilitate Trade input into annual strategic planning, launch planning, and pipeline planning processes for the Parkinson’s portfolio.
• Develop high-impact materials, account tools, and strategic resources for the pharmacy account team that support stakeholder engagement and deliver on functional brand strategic objectives.
• Manage strategic agency partnerships supporting Trade strategy, launch readiness, channel partner engagement, and tactical execution across the Parkinson’s portfolio.
• Serve as the primary lead for strategic Trade opportunities, including pharmacy investments, launch initiatives, distribution enhancements, data visibility, and programs designed to improve patient access while supporting brand performance and Gross-to-Net objectives.
• Synthesize complex and sometimes incomplete pharmacy, hub, payer, and distribution data sets to inform strategic decisions, identify channel friction, and recommend solutions to improve the patient journey.
• Monitor and assess specialty pharmacy performance, inventory dynamics, referral flow, time to fill, cancellation drivers, dispense trends, and other key indicators of channel effectiveness.
• Provide leadership with clear, data-driven recommendations on trade strategy, channel performance, launch readiness, and opportunities to improve execution across the Parkinson’s portfolio.
• Prepare and facilitate leadership status updates for Trade priorities ensuring strong workstream management and securing approvals within business deadlines.

• Bachelor’s degree required.
• Experience with Market Access, specialty pharmacy, distribution, or contract negotiation preferred.
• Pharmacy and wholesale channel experience preferred.
• Launch planning or launch execution experience preferred.
• Marketing experience preferred.
• Knowledge of marketing concepts within the strategic planning process and ability to use market research, channel insights, and performance data to inform recommendations.
• Understanding of specialty pharmacy operations, patient onboarding, benefit verification, prior authorization, affordability support, and adherence-related services preferred.
• Experience collaborating cross functionally to design and execute patient services with a care model ecosystem that is fit-for-purpose preferred.
• Relationships or experience within specialty pharmacy, retail pharmacy, wholesaler, and distribution channels preferred.
• Experience managing programs within the pharmacy and distribution channel.
• Experience measuring programs for impact through structured analytics, market research, business reviews, collection of field feedback, and utilization of day-to-day operations dashboards.
• Strong communication skills and ability to present clear recommendations to leadership.
• Demonstrated experience developing and managing cross-functional projects.
• Positive, solutions-oriented attitude.  Leads with possibility and innovative curiosity.
• Customer-centric mindset with an ability to understand the needs of patients, caregivers, HCPs, channel partners, and internal stakeholders.
• Knowledge of applicable regulations and standards affecting pharmaceutical products.

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

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