Position Summary...
The Integrated Planning Lead is responsible for driving enterprise marketing planning, operational excellence, and integrated execution across campaigns, channels, and business priorities. This role acts as the operational backbone of the marketing organization—connecting strategy to execution through scalable processes, workflow governance, resource alignment, and
cross-functional orchestration.
The ideal candidate combines strategic thinking with operational rigor and has deep expertise in marketing operations, integrated planning, campaign management, and organizational effectiveness within a fast-paced, matrixed environment.
What you'll do...
Key Responsibilities
Strategic Planning & Integration - Lead integrated marketing planning processes across all campaigns including owned-only.
- Drive alignment across cross-functional Marketing teams.
- Build and maintain integrated marketing calendars that ensure visibility, prioritization, sequencing, and dependency management across initiatives.
- Partner with leadership to evaluate priorities, assess business impact, and optimize planning against organizational goals and capacity.
AOP/ LRP Planning - Lead annual marketing planning processes by aligning enterprise priorities, campaign roadmaps, channel strategies, and operational timelines across cross-functional teams.
- Translate enterprise and business objectives into actionable marketing roadmaps, integrated campaign plans, and operational execution strategies.
- Build and maintain the annual integrated marketing roadmap, ensuring alignment between business objectives, seasonal priorities, product launches, promotional moments, and resource capacity.
- Drive annual prioritization and intake processes to balance strategic initiatives, business impact, team capacity, and operational feasibility.
- Facilitate annual planning workshops, leadership reviews, and cross-functional alignment sessions to establish shared goals, timelines, dependencies, and success metrics.
- Translate annual business objectives into scalable operational plans, including campaign sequencing, resourcing strategies, governance models, and execution frameworks.
- Develop annual planning cadences, governance routines, and roadmap visibility mechanisms to improve organizational alignment and execution readiness throughout the fiscal year.
- Partner with Finance, Investment Management and leadership teams on annual budget planning, resource forecasting, and investment allocation to support integrated marketing priorities.
- Identify operational risks, timeline conflicts, and dependency gaps during annual planning cycles, proactively developing mitigation and contingency plans.
- Establish and manage annual marketing calendars and launch roadmaps that provide executive visibility into key initiatives, milestones, campaign timing, and cross-functional deliverables.
- Drive continuous optimization of annual planning processes, improving forecasting accuracy, prioritization effectiveness, speed-to-market, and cross-functional collaboration.
- Ensure annual plans remain agile and adaptable by continuously evaluating business shifts, organizational priorities, market dynamics, and execution performance throughout the year.
Campaign Execution Management - Build and own the integrated rolling marketing calendar to align cross-functional initiatives, campaign timelines, business priorities, and operational dependencies across the organization
- Consult- as needed- on integrated campaign execution across multiple initiatives, ensuring flawless coordination from planning through launch, to ensure delivering rolling calendar.
- Manage campaign readiness processes including asset tracking, stakeholder approvals, compliance checks, etc.
- Identify operational inefficiencies, bottlenecks, and execution risks, assisting in proactively implementing process improvements and automation opportunities.
- Drive continuous improvement initiatives focused on speed-to-market, scalability, campaign quality, and resource optimization.
- Optimize intake and prioritization processes to balance business demand with team capacity and strategic priorities.
- Partner with Marketing Technology and Operations teams to improve tooling, workflows, automation, and reporting capabilities.
- Support operational integration across marketing systems, calendars, dashboards, and reporting tools.
Resource Management & Capacity Planning - Lead resource planning and operational forecasting across campaigns and business initiatives.
- Partner with leadership to assess team capacity, identify resourcing gaps, and prioritize work against organizational objectives.
- Support budget tracking, operational planning, vendor coordination, and external agency workflows where applicable.
- Ensure effective allocation of resources across competing priorities while maintaining execution quality and delivery timelines.
- Leverage data and operational insights to improve forecasting, workload management, and execution efficiency.
Performance Operations & Reporting - Establish operational KPIs and reporting frameworks to measure execution effectiveness, campaign delivery, and organizational efficiency.
- Monitor campaign health, milestone completion, workflow adherence, and operational performance metrics.
- Deliver executive-ready reporting, dashboards, and business updates that provide visibility into priorities, risks, and outcomes.
You will be successful if you: - Influence alignment and decision-making across a highly matrixed organization.
- Build strong partnerships and foster accountability, transparency, and collaboration across teams.
- Improve operational efficiency and campaign execution consistency
- Increase visibility and alignment across integrated marketing initiatives
- Reduce execution risk and improved speed-to-market
- Receive high stakeholder satisfaction and cross-functional collaboration
- Develop accurate forecasting, prioritization, and resource management
- Measurable improvements in workflow effectiveness and operational scalability
Qualifications - Proven success leading complex, cross-functional marketing operations and execution processes at scale.
- Deep understanding of integrated marketing workflows, campaign orchestration, and operational governance.
- Strong experience with project management and workflow management platforms.
- Exceptional organizational, stakeholder management, communication, and problem-solving skills.
- Strong analytical mindset with experience using operational metrics and reporting to drive decisions.
- Ability to thrive in fast-paced, highly collaborative environments with shifting priorities.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading
cross-functional projects.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading
cross-functional projects, Marketing, Supervisory
Masters: Business Administration
Primary Location...
1601 SE 10th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.