Manager, Consumer Paid Marketing
at DoorDash
Location
New York, NY; San Francisco, CA; Los Angeles, CA
Compensation
$143k–$210k USD
Type
full time
Posted
2 months ago
Remote
Yes
Market range · company + function + seniority
$160k—$210k—$210k
p25 · target · p75 · n=25
Posted $210k · in the market band
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Job description
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for DoorDash.
The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.
About the Role
As Consumer Paid Marketing Manager, you will own the channel strategy for Paid Search across our core marketplace, managing some of the largest budgets in the industry. You will set the strategic vision for customer acquisition and reactivation across Google, Apple, Bing, and emerging AI-driven search platforms. In this role, you will balance executive visibility with hands-on execution, measuring for incrementality and optimizing our investments to drive maximum efficiency. You will also directly manage and develop a team of 2-3 direct reports.
You will report into the Senior Manager, Head of Paid Search, on our growth marketing team within our marketing organization.
You’re excited about this opportunity because you will…
- Own and scale one of the largest paid search portfolios in the industry, allocating and optimizing a nine-figure annual budget across multiple platforms.
- Define and execute the strategy for New Customer Acquisition, Churned Customer Resurrection, and overall MAU growth.
- Drive incrementality and measurement rigor by leveraging MMM, lift testing, and attribution to move beyond standard ROAS metrics.
- Lead, mentor, and develop a high-performing team of 2-3 direct reports responsible for campaign execution and bid optimization.
- Stay at the forefront of search innovation by experimenting with Search Automation, Auction Dynamics, and Generative/AI Search platforms.
We’re excited about you because…
- You have 6-8 years of experience in performance marketing, growth marketing, or SEM.
- Large-Scale SEM Expertise: Deep, hands-on experience managing and scaling complex Paid Search campaigns across Google Ads, Apple Search Ads, and Bing Ads.
- High Scale Budget Management: Proven track record of allocating, pacing, and optimizing annual budgets of $50M+.
- Feed-Powered & Dynamic Campaigns: Strong expertise leveraging large-scale product or merchant feeds to manage and optimize feed-driven campaigns, specifically Dynamic Search Ads (DSA) and Google Shopping Ads (including Performance Max).
- Advanced Measurement & Analytics: Strong analytical background with the ability to "get into the nitty-gritty of the data." Experience moving beyond standard ROAS by optimizing for LTV/CAC, incrementality, lift testing, and MMM.
- People Leadership: Proven experience directly managing, mentoring, and developing a high-performing team (managing 2-3+ direct reports).
- Strategic & Tactical Execution: Ability to operate both strategically (communicating high-level strategy for New Customer Acquisition and Resurrection) and tactically (overseeing campaign ops, auction dynamics, and bid optimization).
- Cross-Functional Collaboration: Strong verbal and written communication skills with the ability to partner effectively with Analytics, Finance, Product, Strategy & Operations, and Integrated Marketing teams.
- Search Innovation: Familiarity with or eagerness to experiment with emerging search trends, including Search Automation and Generative/AI Search platforms.
Preferred Skills:
- Advanced Data & Querying Skills: Proficiency in SQL or Python to pull, manipulate, and analyze large datasets independently without always relying on an Analytics/Data Science partner.
- AI Tool Familiarity: Comfort and familiarity with AI-assisted coding and productivity tools (such as Claude Code and Cursor) to accelerate data analysis, query writing, and workflow automation.
- Marketplace Experience: Previous experience working in a complex, multi-sided marketplace (e.g., food delivery, rideshare, gig economy) and understanding the dynamics between consumer supply and demand.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$142,800—$210,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.
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