Director Omnichannel Analytics, Marketing Sciences

We are seeking an Director of Omnichannel Analytics to join our Digital Strategy and Operations team. The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis. In this role, you will work collaboratively with cross-functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance. You will be responsible for defining campaign objectives, establishing KPIs, and developing comprehensive performance metrics and reporting frameworks. Your responsibilities will also include managing relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis. Leveraging your expertise in data analytics, you will provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies. 

This position will be based in the Foster City, CA office. 

Key Responsibilities: 

• Strategic insights: Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives. Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance.  

• Measurement framework:  Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks. 

• Marketing Mix Modeling (MMM): Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels. Collaborate with marketing leaders to allocate budgets and resources based on data insights. 

• Multi-Touch Attribution (MTA): Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey. Ensure robust tracking and integration with CRM systems for a holistic view of performance. 

• A/B Testing & Experimentation: Develop test and learn strategies across channels and socialize results within the organization. Ensure continuous learning and improvements in marketing strategies based on test outcomes. 

• Analytical Storytelling:  Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization. Analyze digital media performance data to identify trends, opportunities for optimization, and insights. Develop and present analytical solutions and insights in a compelling manner to ensure stakeholder buy-in and support for data-driven initiatives.  

• Collaborate with Stakeholders:  Partner closely with a variety of cross-functional stakeholders - including business unit and brand marketing leads, peer functional leads within Commercial Operations, digital, and executive leadership to ensure alignment and integration of analytics into overall business strategies. Manage / own 3rd party measurement partner relationships, develop combined measurement roadmaps to ensure timely delivery. 

• Stay Ahead of Industry Trends:  Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations and emerging technologies in digital media and analytics. Advocate for new technologies and methods that could enhance the company's marketing capabilities. 

Basic Qualifications:

• 12+ Years with BS/BA
  OR

• 10+ Years with MS/MA or MBA

Preferred Qualifications: 

• Strong experience in marketing analytics. 

• Experience using data-driven media planning tools. 

• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.) 

• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred. 

• Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions) 

• Strong written and oral communication, data visualization, presentation, and interpersonal skills. 

• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities. 

• Strong planning and project management skills. 

• Ability to distill complex information into concise and impactful stories/presentations. 

• High motivation, strong work ethic and positive attitude while working under tight deadlines. 

• Strong leadership experience, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability. 

• 10+ years working experience in marketing analytics, digital analytics 

• Bachelor’s degree in quantitative field such as Business, Marketing, Statistic or Economics preferred 

• Experience with media and digital data sources is required 

• Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities 

• Experience in Pharmaceutical or Biotech industry is desirable, as is a solid understanding of principles relating to the area of functional specialization  

People Leader Accountabilities

•Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. 

•Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. 

•Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.