Director, IM Social Media Strategy

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Communications & Corporate/External Affairs

Job Sub Function:

External Communications

Job Category:

Professional

All Job Posting Locations:

New Brunswick, New Jersey, United States of America

Job Description:

We are searching for the best talent join our team as the Director, Innovative Medicine Social Media Strategy. This role will sit out of our New Brunswick, Nj office on a hybrid work schedule.

The Director, Innovative Medicine Social Media Strategy leads global social media strategy, governance, and channel operations for Innovative Medicine. This role sets the vision and operating model for Innovative Medicine’s global social channels—driving brand trust, reputation, and audience engagement while ensuring compliant, secure, and consistent execution across paid and organic social. The Director collaborates with Enterprise and colleagues worldwide on social content and strategy to ensure business priorities are amplified from the markets to the right audiences at the right time. The Director partners closely with Communications, Legal, Regulatory, Privacy, Security, HR, Issues & Crisis, and local/region teams to enable publishing, proactive community engagement, and rapid response when needed.

Key Responsibilities

• Global strategy & leadership: Define and evolve the Innovative Medicine global social media strategy and roadmap aligned to the business objectives and priorities; translate strategy into clear plans, channel charters, and playbooks.

• Governance & compliance: Lead the social media governance model for Innovative Medicine global social channels, including policies, guardrails, and risk controls appropriate for a regulated environment; ensure adherence to platform terms, advertising rules, record retention, accessibility standards, and privacy/security requirements.

• Regulatory/medical/legal review partnership: Establish and optimize compliant workflows with Legal, Regulatory, Medical/Clinical, Privacy, and Security teams (e.g., review pathways, escalation protocols, documentation standards) to enable timely publishing while managing risk.

• Global channel operations: Lead day-to-day operations for Innovative Medicine’s global social channels (publishing cadence, community management, moderation, critical issue, and after-hours coverage); maintain channel hygiene, access controls, role-based permissions, and credential management in partnership with IT/Security.

• Content, editorial & market enablement: Partner with team members around the world who develop editorial/content to ensure social-first storytelling and an editorial plan that amplifies Innovative Medicine business priorities; optimize creative formats and distribution based on audience insights, timing, and channel protocols.

• Community engagement & issues management: Set standards for community management in sensitive healthcare contexts (misinformation, adverse events, product complaints, crisis/issue scenarios); coordinate with Communications and Issues & Crisis teams on response strategy, alignment, and critical issues.

• Measurement & performance: Define key performance indicator framework across awareness, engagement, reputation signals, traffic, and conversion where appropriate; deliver dashboards and insights that inform content optimization and executive reporting.

• Paid social & media integration: Lead paid social strategy and governance (targeting, brand safety, creative testing, measurement) and partner with Media/Performance Marketing teams to ensure consistent standards and integrated plans.

• Platform & vendor management: Maintain and develop relationships with platform partners and third-party vendors (publishing tools, social listening, community management, influencer/creator partners where applicable), including scope, SLAs, budget, and performance.

• Global collaboration & enablement: Liaise with communications and social colleagues worldwide (regions, markets, and functions) to align on content and strategy; provide training, templates, and consultation; and coordinate cross-market moments (campaigns, announcements, executive visibility, events) so that business priorities are amplified from the markets to the right audiences at the right time.

• Listening & insights: Lead social listening strategy to identify reputation risks, emerging issues, audience needs, and cultural moments; share insights with Communications, Public Affairs, Brand, and Insights/Analytics teams to inform strategy.

• Event & real-time coverage: Direct social coverage plans for major Innovative Medicine moments (news announcements, scientific congresses, leadership moments, corporate achievements), ensuring message discipline, accessibility, and rapid approvals.

• Team leadership: Lead one direct report and a collection of indirect oversight to set clear roles, processes, and performance expectations.

Required Qualifications

• Bachelor’s degree required (Communications, Marketing, Journalism, Public Relations, or related field).

• 10+ years of progressive experience in social media strategy, digital communications, and/or integrated marketing, including leadership in a large, sophisticated organization.

• 5+ years of people leadership experience, with demonstrated ability to build and develop teams across strategy, operations, creative, and analytics.

• Demonstrated experience operating in a regulated and/or reputation-sensitive environment, with ability to partner effectively with Legal/Regulatory/Privacy teams and implement compliant workflows.

• Deep expertise across major social platforms (e.g., LinkedIn, Instagram, TikTok, YouTube, X) and strong understanding of platform governance, brand safety, accessibility, and community management standards.

• Proven ability to set critical metrics, build measurement frameworks, and translate data into strategic recommendations for senior leaders.

• Experience leading paid social governance and collaborating with Media teams on targeting, optimization, and measurement.

• Excellent writing, editing, and editorial judgment; strong ability to protect and evolve brand voice across channels.

• Exceptional cross-functional leadership skills in a global environment; comfortable influencing without authority.

• Ability to lead multiple high-priority workstreams with strong attention to detail and a bias for action.

Preferred Qualifications

• Experience in healthcare, pharmaceuticals, medical devices, consumer health, or similarly regulated industries.

• Experience leading social governance programs, including policy development, training, channel onboarding, and audit/monitoring processes.

• Understanding of global compliance considerations (e.g., privacy/data protection, records management, disclosures, accessibility) as they relate to social media operations.

• Hands-on experience with social publishing, listening, and analytics platforms (e.g., Sprinklr, Khoros, Hootsuite, Brandwatch) and dashboarding/BI tools.

• Experience partnering with executive communications teams to build and lead leader visibility and thought leadership on social.

• Demonstrated crisis communications and issues management experience, including real-time coordination and escalation.

Other

• Occasional travel between local offices and to key business events as needed.

• This role may require after-hours coverage during high-priority news cycles or issues

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Brand Reputation Management, Corporate Communications Strategy, Media Relations

 

 

Preferred Skills:

Communications Measurement, Consulting, Content Creation, Corporate Communications Management, Corporate Management, Cross-Functional Collaboration, Cultural Competence, External Communication, Organizational Knowledge, Relationship Building, Social Awareness, Stakeholder Engagement, Tactical Planning, Technical Credibility

 

 

The anticipated base pay range for this position is :

$150,000.00 - $258,750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).



This position is eligible to participate in the Company’s long-term incentive program.



Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation –120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

Holiday pay, including Floating Holidays –13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave – 80 hours in a 52-week rolling period10 days

Volunteer Leave – 32 hours per calendar year

Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits