Twitch is the world’s largest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video, Audio, Display advertising and through custom content integration and sponsorships.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The programs we deliver to advertisers enable them to build a unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek an individual contributor to join the Global
Go-To-Market (
GTM) team for the Twitch Ads organization within Amazon. This role will report directly to the Director, Global
GTM and Brand Safety and play an intrinsic part in developing the unified
go-to-market strategy and strategic execution for advertising solutions across Twitch, propelling us to be the top tier solution in live video advertising.
Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch. In particular he/she will:
• Drive the vision for the Twitch Ads value proposition, programs, planning, and packaging solutions to grow our
GTM approach and across all Amazon Ads video properties.
• Develop the end-to-end strategy for positioning and planning of Twitch's ad offerings, alongside sales, product, sponsorships, strategy peers, and One Amazon, using customer insights and macro and micro trends
• Partner with Product, Sponsorships, Ads & Twitch Marketing on Sales and Marketing narratives and lead initiatives for teams to leverage as part of the narrative and story.
• Create the B2B strategy from a global lens and work with each region to bar raise efforts in localizing for their countries.
• Contribute to the US Agency Upfront process for Amazon, as well as all similar annual processes as they relate to Video.
• Drive sales enablement of both current and new products & capabilities.
• Build and measure customer obsessed content across channels specific to Twitch
• Execute small advertiser focused events and strategize on booth activations for both 1P and 3P events
• Deliver scaleable lead generation programs driving new business acquisition utilizing website, blog, and email channels
A day in the life
No two days look the same.
You start your morning reviewing the ad trades and looking out for trends and cultural moments that are intrinsic to the Twitch audience — spotting a standout result from an initiative you launched a month ago that becomes your team's win story of the week. By mid-morning, you're in a
cross-functional sync with the Twitch Marketing, Comms, and Amazon Ads event teams, shaping a data backed narrative for an upcoming speaking event for one of Twitch Ads leaders and are juggling how the in-person activation at that same event will come to life in partnership with an events production team.
Upfront season means your afternoons are spent pressure-testing the Twitch pitch — crafting a story that leads with the hard-to-reach 18–34 audience Twitch uniquely owns, and positioning the platform as a distinct, premium offering alongside Amazon's broader video portfolio.
Between meetings, you're walking through objection handling on competitive positioning against other video properties. Later, your team surfaces a recurring theme from advertiser conversations: measurement gaps. You draft a product ask and add it to next week's roadmap review.
You close the day reviewing a draft from a
GTM team member; adding feedback, making connections, and setting them up for success. The Upfront deck ships tomorrow. You're ready.
About the team
Twitch is one of the more unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and ad customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.
- 5+ years of professional or military experience
- 5+ years of developing, negotiating and executing business agreements experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 147,900.00 - 200,100.00
USD annually
USA, NY, New York - 162,700.00 - 220,200.00
USD annually