Global Industry Strategy Principal, HLS

The Opportunity 

Adobe is seeking a Principal, Global Industry Strategy for Healthcare & Life Sciences to partner with HLS  industry leadership  and regional teams to work together to drive and amplify   relevant, HLS messaging and growth strategy across EMEA, JAPAC, and North America. 

This role sits within the Global Industry Strategy team (GIST) and works in close partnership with the DSG HLS Industry Lead, bringing global market perspective, cross-regional synthesis, and scalable assets that help regional leaders craft stronger strategy and show up more effectively in every market. Success requires deep HLS industry knowledge, a genuine instinct for collaboration, and the interpersonal skills to work as a trusted partner alongside vertical and regional leaders who own their markets. 

Key Responsibilities 

1. Thought Leadership & Industry POV 

Own vertical messaging for Adobe's Creative and Productivity and Customer Experience Orchestration lines of business., creating and scaling thought leadership and scale vertical content including industry reports, executive briefs, whitepapers, and sales-ready POVs grounded in customer reality and business outcomes. Partner with HLS Industry Leadership to ensure the message is globally relevant. Monitor and synthesize HLS market trends, competitive dynamics, regulatory shifts, and digital transformation drivers across sub-verticals: Biopharma, Pharma, MedTech, Providers, Payors, and Digital Health; translate this information into assets and narratives field teams can activate with confidence. 

Contribute to the development of a clear industry point of view on where Adobe has the right to win in HLS — grounded in TAM/SAM opportunity and customer reality 

Represent Adobe at selective, high-impact industry events where expertise directly supports pipeline or executive relationships; develop and deliver compelling content in-line with established industry narrative 

Help shape market understanding of Adobe’s HLS capabilities through publications, webinars, and partner engagements —coordinated in alignment with industry and regional leadership 

Maintain a disciplined approach to content focused on adoption and impact 

2. Marketing Alignment & Global Narrative 

Deliver a consistent, globally coherent HLS industry voice — ensuring Adobe’s narrative lands effectively across regions, campaigns, and customer engagements. 

Work alongside Marketing to ensure industry strategy ladders into campaigns, content calendars, and major HLS events — globally and regionally 

Bring learnings from EMEA and JAPAC engagements back to NA — and vice versa — to ensure regional strategy and messaging benefits from what is working globally 

Contribute global market context and cross-regional perspective as a collaborative input into annual and in-year strategy planning 

Partner closely with HLS and regional leadership ensure the global industry strategy is integrated and additive — not duplicative or independent 

3. Partner & Ecosystem Integration 

Accelerate industry alignment across the partner ecosystem — contributing HLS industry expertise and global perspective as a complement to industry, regional and partner org leads. 

Serve as the connective tissue for Sales, Marketing, and Partners, ensuring consistent HLS messaging across every motion. 

Provide HLS industry context to joint GTM motions and co-developed POVs with key SI and technology partners — in support of the partner strategy that industry, regional and partner org leads define 

Work with HLS vertical leadership, Sales Managers (SLM’s),Technical Pre-Sales (TPS) and the partner organization to identify ecosystem opportunities that extend Adobe’s HLS footprint globally 

Ensure industry assets are accessible across the partner ecosystem — enabling partners to carry the HLS story confidently into their own customer conversations.

4. Field Enablement & Scalable Assets 

Drive field industry excellence by building and maintaining the global HLS Bill of Materials — a shared, field-ready repository that regional teams can adapt and activate. 

Develop globally applicable industry assets in partnership with HLS vertical lead and Marketing: CXO narratives, industry decks, use case frameworks, playbooks, POVs, and sub-vertical messaging 

Ground all assets in customer outcomes and business impact — developed collaboratively with the field, not in isolation 

Work with regional DSG teams to ensure assets reflect on-the-ground realities across NA, EMEA, and JAPAC — and are adopted and used, not just produced 

Maintain a disciplined, adoption-focused approach: fewer, better assets that make regional teams’ jobs easier 

Scale the HLS narrative through marketing, partners, and regional teams — always in alignment with vertical and regional GTM plans 

5. Strategic Deal & Executive Engagement Support 

Support high-value HLS opportunities by bringing global industry expertise where it adds meaningful lift — in partnership with Sales and consulting teams. 

Work alongside consulting and Sales on priority accounts — providing industry context and sub-vertical perspective that strengthens the team’s position 

Support CEC briefings, 1:1 executive conversations, and strategic ABM motions inline with strategic growth priorities defined by vertical and regional leadership 

Contribute to pipeline creation and progression through targeted industry plays and programs. 

Ensure HLS narratives and use cases show up effectively in VP and C-level conversations globally  

What Success Looks Like 

Adoption and activation of HLS vertical content across Sales, DSG, Marketing, and Partners 

Quality and consistency of HLS messaging in customer and prospect engagements 

Contribution to pipeline generation in greenfield enterprise and global HLS accounts 

Depth of cross-functional collaboration and ecosystem engagement 

Adobe is recognized as knowledgeable, credible, and differentiated in HLS markets 

Measurable contribution to pipeline influenced, strategic deal support quality, and field readiness across regions 

Adobe recognized as a credible, strategic HLS partner in markets globally 

Qualifications 

8-10+ years of experience in Healthcare & Life Sciences — Biopharma, Pharma, MedTech, Providers, or Payors  

Strong background in strategic marketing, commercial transformation, or industry consulting within a global organization 

Demonstrated ability to translate market insight into actionable GTM strategy, scalable assets, and field programs 

Experience building frameworks and enablement assets that others adopt and use — not just content that gets created 

Proven track record of contributing to pipeline, deals, or business outcomes through insight, strategy support, and field enablement 

Strong executive presence with the ability to engage credibly with senior stakeholders internally and externally 

Highly collaborative, with demonstrated ability to work through influence and partnership in a matrixed environment 

Global or international operating experience; ability to work effectively across regions and time zones 

Structured thinker with strong communication, storytelling, and analytical skills 

Who You Are 

You are a trusted partner— a strategic marketer who understands the HLS industry deeply and instinctively uses that knowledge to make the people around you more effective. 

You are a genuine collaborator. You build cross-functional relationships by showing up consistently, delivering quality work, and earning trust over time. 

You bring a clear, well-researched point of view on where the market is going and where Adobe has the right to win — and you contribute it constructively, listening when others push back. 

You build things that scale. Your instinct is to create assets and frameworks that make the whole organization smarter — not to insert yourself into every conversation. 

You are a connector. You see patterns across regions that others miss and bring those learnings back in a way that is useful and additive, not prescriptive. 

You move from insight to execution — and you can show the business impact of what you’ve built at every step. 

You are disciplined in prioritization — focused on real business outcomes across regions, not content volume or personal visibility. 

You have executive presence in 1:1 conversations and in front of a room — but your reputation is built on the quality of what you contribute, not how loudly you contribute it. 

You measure your success by the adoption, trust, and impact of what you help build — and by the strength of the partnerships you create along the way.