Demand Generation Marketing Specialist, Biologicals and Chemicals (Onsite)

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. 

LOCATION:

This is onsite Marketing position available for hire at our sites in Grand Island, NY, Waltham, MA, Miami, FL or Morrisville, NC. Residency within commuting distance to any of these site is required. No relocation assistance will be provided.

DESCRIPTION 

Join our team at Thermo Fisher Scientific as a Demand Generation Specialist III to advance strategic growth across our scientific solutions portfolio. Based on objectives from strategic marketing, you will plan and execute integrated demand generation programs that drive awareness, engagement, and pipeline for Thermo Fisher's Biologicals and Chemicals Division (BCD) offerings and solution plays. 

What you will do: 

Program strategy & planning 

• Build annual demand gen plan aligned to BU and Division priorities 

• Define target audiences, channel mix, and budgets 

• Partner with marketing managers on offers and messaging 

Campaign execution 

• Receive creative/content assets from global marketing managers 

• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication) 

• Manage timelines, QA, and launch steps 

Marketing automation & lead management 

• Own nurture flows, segmentation, and lead scoring logic 

• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up 

• Maintain campaign hygiene and compliance 

Analytics & optimization 

• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing 

• Run A/B tests and optimize based on data 

• Report insights and recommendations to stakeholders 

REQUIREMENTS 

How you will get here: 

• Bachelor's Degree plus 5 years of experience, preferably in scientific, healthcare or B2B industries 

• Preferred Fields of Study: Marketing, Business, Communications, Life Sciences or related field 

• Marketing certifications valued (e.g. Digital Marketing, Marketing Automation, Analytics) 

• Digital marketing expertise across multiple channels (email, social, web, search) 

• Demonstrated ability to develop and execute integrated marketing campaigns and programs 

• Proficiency with marketing automation platforms (e.g. Eloqua, Adobe, Marketo) and CRM systems 

• Advanced analytical skills with ability to derive insights from campaign data and metrics 

• Experience with project management tools and methodologies 

• Strong collaboration and communication skills for working with cross-functional teams 

• Ability to manage multiple projects simultaneously while meeting deadlines 

• Excellent writing and content development capabilities 

• Knowledge of marketing compliance and brand guidelines 

• Demonstrated success achieving marketing KPIs and business results