Director, Content Strategy & Organic Marketing

The opportunity

Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. We're looking for a Director, Content Strategy & Organic Marketing to lead our content function at a moment when the way people discover and consume information is fundamentally changing. This is a role for a content leader who thinks in systems as much as in stories. You'll be responsible for building and running the team, processes, and infrastructure that turn content strategy into published work that drives organic growth — across Unity's core game development and creator tools, and our expanding consumer and prosumer market. You'll partner closely with our AI SEO specialist, who owns keyword research and LLM optimization strategy, and with peers across Product Marketing, Integrated Marketing, Comms, and Brand Studio. Your job is to take that strategy and build the operation that executes on it: with quality, at scale, and with clear accountability for results. This is a director-level role leading a team, reporting into the Sr. Director, GTM Marketing. You'll have real scope to define how this function works, and real accountability for the results it delivers.

What you'll be doing

• Build and lead a high-output content team spanning writers, editors, and content ops — setting direction, workflows, and quality standards
• Define content strategies for integrated marketing and demand generation campaigns in close partnership with Product Marketing and Integrated Marketing
• Partner with our AI SEO specialist to translate keyword research and LLM optimization signals into a prioritized content roadmap and production plan
• Own the content production infrastructure: editorial calendars, briefing systems, review workflows, publishing pipelines, and QA standards that scale output without sacrificing quality
• Explore and implement AI tools and automation workflows (Claude Cowork, Jasper) to increase throughput while maintaining brand voice and accuracy
• Oversee production of high-quality content across formats — articles, ebooks, videos, webinars, social posts, and marketing collateral — in service of company goals
• Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns and ensure consistency across channels
• Partner with customers, and industry professionals to create authentic content that highlights Unity's features, industry use cases, ads and monetization offerings, and community engagement
• Serve as a trusted partner and advisor to leadership across Unity's Ads, Game Development, Industry and AI businesses
• Utilize data analytics to inform content strategy, monitor performance, and optimize engagement across platforms — providing regular reporting and insights to senior leadership

What we're looking for

• At least seven (7) years of experience in content marketing, with at least three (3) years in the gaming industry or a closely adjacent developer tools or prosumer SaaS environment
• Demonstrated experience building content programs at scale — not just campaigns, but repeatable systems and infrastructure in B2B and B2C
• Strong understanding of demand generation and integrated marketing, with experience creating content strategy that supports pipeline goals and executes across formats
• Fluency in AI SEO and LLM optimization — enough to be a strong partner to our SEO specialist and make informed editorial decisions based on their guidance
• Working knowledge of SEO fundamentals: content hierarchy, internal linking, and how content structure affects discoverability
• Hands-on experience with AI-assisted content workflows — you've used automation tools and AI writing systems, and know how to apply them thoughtfully at scale
• A history of leading and developing multi-disciplinary content teams — writers, editors, strategists, and ops-focused roles
• Strong analytical instincts — you set measurable goals, track performance, and use data to make decisions about what to build next
• Excellent writing, editing, and storytelling skills, with a portfolio that demonstrates content depth and strategic range
• Proficiency in content management systems, SEO tools, and analytics platforms

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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