Director, Content Marketing

Gong is the Revenue AI Operating System powering the world's leading go-to-market organizations. We're looking for a Director of Content Marketing who is, first and foremost, an exceptional writer — someone who brings a distinct voice, rigorous craft, and genuine conviction to everything Gong publishes.

This is a builder's role. You'll write, edit, and set the standard for what great looks like — then partner with your team to reach it and amplify it consistently. You'll own the full content engine across the customer journey: thought leadership, customer stories, Gong Labs research, digital content, and the narrative frameworks that connect all of it to how buyers actually think and decide.

We're looking for someone who thinks like a media builder, not a content scheduler. Someone who can define a clear editorial point of view, own the AI landscape, create formats worth coming back to, and understand how stories travel across channels. You care deeply about substance over surface — and you believe content done right is a genuine competitive differentiator, not a supporting function.

You bring strong editorial judgment, a thoughtful perspective on where AI fits in a content operation, and a constant eye on where the best content in the industry is being made and why.

Gong has a rare set of raw ingredients: proprietary data, a passionate customer base, and a product that sits in the room where revenue actually gets made. The person in this role gets to turn those ingredients into a content engine that entertains, informs, and shapes how the market thinks. You'll have editorial independence and real cross-functional influence to do it right.

If you obsess over craft, have strong opinions about what makes content worth reading, and want to build something that matters — this is the opportunity!

RESPONSIBILITIES

Voice & Writing Excellence

• Be Gong's best writer. Set and protect a distinct, data-backed, opinionated brand voice across all channels.
• Write highly effective content, including flagship thought leadership, editorial positions, key campaign narratives, and raise the quality floor across every content format.
• Serve as editor-in-chief: give in-the-trenches editorial feedback that makes your team meaningfully better, not just compliant.

Narrative & Thought Leadership

• Own the Gong narrative. Translate complex concepts such as Agentic AI, Revenue Graphs, and Agent / Human Orchestration into clear, provocative stories that resonate with revenue leaders.
• Lead thought leadership strategy across blog, social, video, and earned media, ensuring Gong has a credible and consistent POV in its category.
• Champion customer storytelling: develop a systematic approach to capturing and amplifying customer outcomes that feel real and impactful.

Gong Labs & Original Research

• Partner with data science to evolve Gong Labs into the industry's most trusted source of revenue insights — content backed by real pipeline and call data that no competitor can replicate.
• Commission and shape original research reports, data studies, and benchmarks that generate earned media, backlinks, and brand authority.

Content Strategy & Demand Impact

• Build content frameworks mapped to the full customer journey—from awareness through expansion—that demonstrably improve conversion and shorten sales cycles.
• Partner with Product Marketing, Growth, and Sales to ensure content operates as a revenue lever across the full go-to-market motionContent you create should show up in awareness campaigns, sales plays, ABM programs, and enterprise standardization decks.
• Own strategic KPIs: measure KPIs such as brand share of voice, organic traffic, and pipeline influence, and use the data to finetune and improve content impact accordingly.

Team Leadership & Editorial Operations

• Lead and grow a team of content marketers, providing hands-on editorial mentorship and career development.
• Build and manage a bench of world-class freelancers and agency partners who can flex with demand without diluting brand quality.
• Architect a scalable content engine: content guidelines, editorial calendars, content briefs, quality rubrics, and distribution workflows that sustain high velocity without sacrificing integrity.

QUALIFICATIONS 

• 10+ years of content leadership at a high-growth B2B company or in high-tier business journalism with a portfolio that demonstrates genuine craft.
• Proven ability to lead and develop a team of in-house and freelance creatives at high velocity.
• Exceptional writing and editing skills. You are the kind of person who will rework a headline five times because the first version was not quite right.
• Deep product empathy. You can spend an afternoon in a product demo, talk to three customers, and come out with a sharp, credible editorial angle that engineers and buyers both recognize as true.
• Strong grasp of B2B buyer journeys and content's role in demand generation—you've built frameworks that connect editorial to pipeline, and you can prove it.
• AI fluency: You understand how LLMs and AI agents are reshaping both how work gets done and how content gets discovered and consumed. You're already using these tools to optimize and transform your and your team’s work. 
• Your portfolio and experience demonstrates writing that prioritizes density, utility, and a clear point of view over generic industry language or buzzwords.
• Strategic KPI ownership: You've mapped content programs directly to business outcomes and can speak fluently about attribution, share of voice, and pipeline influence

PERKS & BENEFITS 

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $168,000 - $250,000 USD. 

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets. 

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

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Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

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